We are international consumer research specialists, based on the edge of the English Lake District. Our wide range of research techniques and knowledge ensure that our clients get the best research experience and can also understand the cultural nuances of brand, product and service in a global marketplace.
There are two sides to our work: our strategic insight programme and our client-commissioned projects.
The two work together, to create a deeper understanding of the trends in consumer behaviour.
This approach drives greater value for our clients because we ensure that the decisions they make today will prepare them to meet the challenges of tomorrow.
We are a team of ‘combined talents’, including marketers, sociologists, psychologists and management consultants. We take quality very seriously and are a Company Partner of the Market Research Society (MRS), abiding by all of their guidelines and code of conduct.