Our own proprietary online research platform, FlexMR, brings together the latest community and forum research, online diary studies, online surveys and online focus groups.
The FlexMR system incorporates mobile and online technology to give projects a fast and detailed turnaround.
By fusing together qualitative, quantitative and ‘in situ’ mobile research in one technology platform, FlexMR, we create a new approach, giving a more evolutionary, dynamic and interpretive form of research, adding depth to the obvious benefits of speed and efficiency.
Our technology platform, FlexMR, is designed by researchers, for researchers. Uniquely, it provides qualitative and quantitative research across both PC and Mobile. This approach brings us closer to the thoughts and actions of customers, in the moment, as it happens.
Our online services include community and forum research, online diary studies, and online focus groups.
On an international level FlexMR provides the ability to create native research communities from one central point.
"How much more could we learn if there was a way to keep in touch with consumers around the clock, forging real partnerships that would provide unprecedented insight into people's day-to-day activities and what motivates them?" [Research, July 2006]
Case Study - Iceland
Ice-Chat online panel community delivers rapid actionable insight on what customers really think. Click here to read full case study (opens PDF in a new window).
FlexMR is very flexible and enables us to react quickly to fast moving market conditions. We are now able to bring our customers to the forefront of our planning processes.