The full study outline for “Digital Futures”, the new strategic study from Intersperience for 2011, has now been released.
Summary objectives as follows:
1. Set out the expectations and behaviours of digital natives (those aged 25 and under);
2. Explain how social media is used and the influence it has within this age group;
3. Explain the roles that online media, mobile devices and social networking have on purchasing decisions for digital natives;
4. Explain the generational differences between digital natives and the rest of the population (see Digital Selves study) and predict the pace of future change.
All funding partners can input into the objectives and provide specific questions. All have the opportunity to input into the design of the research at every stage.
Click here for more on Digital Futures (opens a pdf in a new window)