The full study outline for “Digital Selves”, the new strategic study from Intersperience for 2011, has now been released.
Summary objectives as follows:
1. Explain how technology is affecting the way we live today;
2. Explain the pace of behavioural change and forecast future consumer behaviour;
3. Explore the use and influence of social media;
4. Explore issues of privacy in a digital age.
All funding partners can input into the objectives and provide specific questions. All have the opportunity to input into the design of the research at every stage.
For more information click here