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Intersperience are the international consumer research specialists.
Research Update > 06 March 2014
Businesses need to understand how to give their customers greater control over personal data
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The knowledge centre provides an easy way to search our archive of ‘Research Update’ and ‘Newsletter’ articles.

Every article has been tagged by category so that you can find the articles that you are most interested in – ‘consumer behaviour’, ‘digital’, ‘customer service’  ‘international’. This search can be further refined by date.


Research Updates and Articles

International (11 updates & articles)

Customer Services (23 updates & articles)

Digital (59 updates & articles)

Consumer Behaviour

  • Digital World
     Read More
  • Digital Futures White Paper
    A guide to understanding the impact of changing digital behaviour on business Read More
  • Savvy youngsters lie online to protect their digital identities
    Youngsters lie online to protect their digital identities Read More
  • Contact overload?
    Under-18s will test resources to the max as multi-channel contact goes into overdrive Read More
  • 2013 Consumer Trends
    Savvy consumers wield knowledge and leverage power through digital connections Read More
  • The New Social
     Read More
  • Rise of the Tablet
    Gulf emerges as multi-tasking digital device owners leave majority of UK consumers trailing Read More
  • Digital Futures
     Read More
  • What price privacy?
    Legal moves on internet privacy highlight rising tension between control and convenience. Read More
  • Smartphone shopping revolution
    Retailers wary of ‘showrooming’ shoppers who visit stores then use mobiles to hunt for online bargains Read More
  • Designs on the Future
    Website designers may struggle to appeal to sophisticated generation used to online gaming thrills Read More
  • Intersperience New Year Trends Forecast
    A guide to digital trends that will impact on consumer behaviour in 2012 Read More
  • Internet on the Move
     Read More
  • Consumers cautious on mobile wallet
    Uptake of mobile payment systems seen hampered by consumer nerves over security issues. Read More
  • Younger generation shun PCs
    Mobility holds key to popularity of tech devices for younger generation Read More
  • The Future Consumer
     Read More
  • 27% of customers fume at poor service
    ‘The Now Culture’ breeds more demanding customers and leaves organisations struggling with multi service channels Read More
  • One third of cash-strapped Brits shelve holiday plans
    Half of shoppers say spending habits have changed greatly due to government cuts Read More
  • Stretching social ties
    Prolific online friendships strain human capacity to maintain meaningful relationships Read More
  • Friend or foe?
    Digital Selves highlights benefits of social networks but uncovers growing awareness of negatives Read More
  • Economic anxiety deepens
    Survey reveals more spending curbs in store as fears over household finances intensify Read More
  • 1 in 6 Christmas gifts go missing
    Internet shopping fails to deliver to customers and the bottom line Read More
  • Christmas sales fall £245m
    Economy worries, not snow, to blame for £245m Christmas sales plunge Read More
  • Digital Selves
     Read More
  • Christmas carols bring out shoppers
    52% say searching shops for presents gets them in the festive spirit Read More
  • Hedonists or workaholics?
    Evidence emerges of contrasting European attitudes to work and play Read More
  • Eastern European cultural conundrum
    Marketeers risk missing golden opportunities in Eastern Europe if they ignore research on critical cultural differences Read More
  • A long, slow recovery
    Consumer confidence and sense of job security improving, allaying fears of UK “double dip” Read More
  • Lost online
    Organisations could alienate as many as 27% of their customers following an overhaul of their websites Read More
  • Not the smartest move
    Mobile phone operators that scrap unlimited data plans will stifle demand among key group of buyers Read More
  • Cyber relationships
    Online encounters tear up relationship rulebook as ‘instant intimacy’ requires new etiquette code Read More
  • Family consumers hold the key to iPad success
    Family consumers hold the key to iPad success Read More
  • Spenders or Savers?
    No evidence of return to spending despite post-election uptick in confidence Read More
  • Online shopping fans
    Under 25's enjoy online shopping less than over 25's Read More
  • Senior Moments
    New wave of silver surfers makes a splash in social networking scene Read More
  • To Tweet or Not to Tweet
    Company followers scour social networking websites for promotions and competitions Read More
  • Moving targets
    Who is using internet on the move and what are they doing with it? Read More
  • Online expectations missed
    Consumers spend less online than anticipated Read More
  • Fact or Fiction
    Brand executives deliver their verdict at Open Ideas on future scenarios which will shape consumer behaviour Read More
  • Communication explosion
    Organisations are oblivious and unprepared for the tough communication challenge looming on the horizon Read More
  • 2020 Vision
    Is your organisation prepared for the highly demanding, mobile, hyper-local consumer of the future? Read More
  • Channel choices
    Multi-channel contact results in more complex relationships between businesses and consumers Read More
  • Opposing tensions
    Research highlights tricky juggling act of pleasing customers in a multi-channel environment Read More
  • Dial S for Service
    Despite advances in technology, young consumers prefer to use the humble telephone to reach their favourite brands Read More
  • It’s a Kindle Christmas
    Electronic book readers top the wish list of stocking fillers this Christmas Read More
  • Cold climate for retailers
    Online retailers must avoid repeat of 2010 fiasco when one in six were left without presents Read More
  • Digital ties that bind
    The Now Culture gives rise to a new breed of ‘always-on’ challenging consumers who demand instant responses Read More
  • 'Fact' or 'Fiction'
    M-Agers entering the workplace will force internal restructuring for businesses Read More
  • Smartphone commerce - A smart idea?
    Despite the increasing sophistication of retailers consumers remain reluctant to purchase with their smartphones Read More
  • I am my smartphone
    Study reveals how smartphones are changing the way we live and the far-reaching implications for business Read More
  • Scoring

    Research highlights generation gap in number of friends people claim on social networking sites Read More
  • Global reach, local scale
    Globalisation has made it easier to reach potential customers but has also highlighted the need to be more aware of cultural differences Read More
  • Enter the world of Integrated Reality
    The next generation of shoppers have a view of the world which most retailers do not fully understand Read More
  • The dawning of the Digital Age
    Understanding how humans adapt to technological changes is critical for organisations to thrive in the Digital Age Read More
  • Consuming passions
    Brits believe the way to the heart is still through the stomach as candlelit dinner ranks as top treat for lovers Read More
  • Changing world of consumers
    Traditional consumer research fails to discover what is really important to consumers in their everyday lives Read More
  • The Web delusion
    Impressive internet sales graphs disguise failings of online retailing Read More
  • At home with the iPad
    iPad brings a new way to enjoy intergenerational fun in the modern home Read More
  • Comfort purchases
    Consumers regularly spend on treats despite worries over tighter household finances Read More
  • This year’s must-have?
    Huge interest in iPad suggests tablet computers will come of age this Christmas Read More
  • Culture clash
    New ‘Cultural lens’ challenges European stereotypes Read More
  • A lack of Christmas cheer
    Nervous shoppers expect to spend less this year on presents and food  Read More
  • Asking the wrong questions
    Traditional customer satisfaction surveys do not ask enough of the right questions Read More
  • Games without frontiers
    Research into the culture of European consumers reveals five key clusters Read More
  • Mobile internet users opt for short sharp bursts
    Research reveals ‘extreme micro usage’ patterns in people accessing internet on the move Read More
  • Game-changing dynamics of Gen Y
    How tapping into the mindset of Generation ‘Y’ can positively impact your bottom line Read More
  • iPad highlights changing internet
    The internet has moved on but companies fail to realise that means big changes for them Read More
  • 'Informed rejecters' shun mobile internet
    The most obvious audience for mobile internet devices is the hardest to win over Read More
  • Digital Ageing and the Internet
    Competitiveness depends on how a population learns to exploit the internet, not how many are online Read More
  • High Street v Online
    Retailers must develop high street presence as well as online to attract young buyers  Read More
  • Birth of the M-Agers
    Radical approach needed to reach next generation of M-Agers Read More

Other (15 updates & articles)