Our annual Digital Futures study was conducted between October and December 2012 and the project findings are now available.
Background
Digital technology has changed the way we live – how we communicate, socialise and purchase are all radically different to a decade ago. But what of the next decade? What will our digital lives be like in 2020? Having been born into a digital world, ‘digital natives’ have radically different behaviours to everyone else and in 10 years' time, this group will account for 50% of the population.
This major new project sets out the generational change that ‘digital natives’ will bring, exploring in detail their expectations and behaviours.
Objectives
- Sets out the expectations and behaviours of digital natives (those aged 18 and under);
- Explains how social media is used and the influence it has within this age group;
- Explains the roles that online media, mobile devices and social networking for digital natives;
- Explains the generational differences between digital natives and the rest of the population (see Digital Selves study) and predicts the pace of future change;
Click here for Digital Futures report overview (opens PDF in a new window.)
For more information please email: paul.hudson@intersperience.com.
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