CEO of Intersperience
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 Going for Gold: Bulletin Board Focus groups vs Live Online Focus groups |
The athletes are limbering up on the starting line in the e-lympic stadium. In today's race we have the Bulletin Board Focus Groups (BB FG) and the Live Chat Focus Groups (LC FG).
The media has been whipping up a storm about the rivalry between these two consumer research competitors.
But what are their strengths and weaknesses? Let's take a look at their profiles:
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July 19 2012
The forum started life as electronic mailing list, evolved into a bulletin board, was rebranded as a forum then took over the online research world in many people’s eyes. Then a funny thing happened to the forum. It became laden with a huge burden of expectation, with would-be forum-ites demanding cheap, self-perpetuating, plentiful insight from customers. Is this justified? What a forum is
July 10 2012
Last week, YouView was launched. YouView is an internet-connected set top box backed by all four of the public service broadcasters and two internet servie providers (TalkTalk and BT) This is significant for a number of reasons as it was originally conceived as the future of Freeview and was designed to bring ‘connected TV’ to the masses. In short, it has been designed to change the nation’s viewing habits for good. However, it’s been beset with problems and has launched... | |||
