CEO of Intersperience
View Paul's Blog >
- Kate Nasser (1)
The People-Skills Coach
Kate combines facts, insight and logic to inspire action and behaviour change.
- Consumer & technology (6)
- Consumer spending (3)
- Customer experience (5)
- Insight communities (7)
- Internet retailing (4)
- Market research (12)
- Qual & ethnography (4)
- Retail behaviour (3)
Search
March 20 2012
 Flexible research: what do we think we know? |
“there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.”