The forum started life as electronic mailing list, evolved into a bulletin board, was rebranded as a forum then took over the online research world in many people’s eyes.

Then a funny thing happened to the forum.  It became laden with a huge burden of expectation, with would-be forum-ites demanding cheap, self-perpetuating, plentiful insight from customers.

Is this justified?

What a forum is

• A way for customers to build up online connections...

Last week, YouView was launched. YouView is an internet-connected set top box backed by all four of the public service broadcasters and two internet servie providers (TalkTalk and BT)

This is significant for a number of reasons as it was originally conceived as the future of Freeview and was designed to bring ‘connected TV’ to the masses. In short, it has been designed to change the nation’s viewing habits for good.

However, it’s been beset with problems and has launched...

There are now over 901 million members of Facebook (covering around 13% of the World’s population), of which 526 million are active daily users. The number of people using Twitter has also witnessed a significant increase in recent years, a total of around 250 million tw...