CEO of Intersperience
View Paul's Blog >
- Consumer & technology (22)
- Consumer spending (8)
- Customer experience (13)
- Insight communities (14)
- Internet retailing (9)
- Market research (28)
- Qual & ethnography (9)
- Retail behaviour (9)
Search
January 7 2013
 Examining CollaborationBy Maria Twigge |
At Intersperience we are always on the hunt for new and innovative ideas and striving to find new ways of reaching the truths behind human behaviour. In 2013, we are more excited than ever about collaborating with consumers to gain fresh insights. Our online tools and moderating skills are hone...
August 30 2012
 Where we're at: our new mobile app |
At our ‘Open Ideas’ event earlier this year we highlighted the increasing importance of physical location in a world that many assume is increasingly virtual. Further, 51.3% of the UK population now own a smartphone and use their phone to perform a huge variety of tasks in a wide variety of locations and 73% of these people use mobile internet at least once a day1.
In research terms, being able to determine participant’s location is highly valuable, as it...
August 6 2012
Going for Gold: Bulletin Board Focus groups vs Live Online Focus groups |
The athletes are limbering up on the starting line in the e-lympic stadium. In today's race we have the Bulletin Board Focus Groups (BB FG) and the Live Chat Focus Groups (LC FG).
The media has been whipping up a storm about the rivalry between these two consumer research competitors.
But what are their strengths and weaknesses? Let's take a look at their profiles: