CEO of Intersperience
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- Consumer & technology (22)
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April 18 2013
 Consumer Reviews - Friend or Foe? |
The use of consumer reviews has almost doubled in the last 5 years. More consumers put trust in this information, the trust is three times stronger when compared to information posted by a company themselves. The power of consumer reviews seems unbeatable. Consumers want to be heard and they expect to be included in the shaping of your brand.
March 28 2013
 The shop of the future (Part 2)By Paul Hudson |
I recently wrote a blog which argued that shops of the future be more of a showroom and point of customer support than as a place for buying things.
In this blog, I want to consider the impact that this will have on the store design, layout and technology in the sho...
March 22 2013
 Making the most of your retail showroomBy Maria Twigge |
As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of what’s to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...