At our ‘Open Ideas’ event earlier this year we highlighted the increasing importance of physical location in a world that many assume is increasingly virtual. Further, 51.3% of the UK population now own a smartphone and use their phone to perform a huge variety of tasks in a wide variety of locations and 73% of these people use mobile internet at least once a day1.
In research terms, being able to determine participant’s location is highly valuable, as it...
May 17 2012
There are now over 901 million members of Facebook (covering
around 13% of the World’s population), of which 526 million are active daily
users. The number of people using Twitter has also witnessed a significant
increase in recent years, a total of around 250 million tw...