8 MIN READ

5 Design Principles To Enhance Your Market Research

Sophie Grieve-Williams

5 Design Principles To Enhance Your Market Researc...

Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...

8 MIN READ

Sophie Grieve-Williams

    5 Design Principles To Enhance Your Market Research

    Design is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in your work, in your research, and in your products. So, why do...

    8 MIN READ

    Sophie Grieve-Williams

    How to Extend the Lifecycle of Customer Insights

    Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to consider questions such as:

    8 MIN READ

    Emily James

    Market Research Room 101: What Would You Banish?

    This year’s Market Research Society Annual Conference was filled to the brim with insightful seminars, thought-provoking discussions, and many opportunities to connect with new people, methods and min...

    9 MIN READ

    Sophie Grieve-Williams

    Synthetic Data: What the AI Frontier Means for Marke...

    Since late 2023, when the buzz of generative AI promise reached its initial peak, a fascinating debate has been taking place within the insight industry. One that has worried just as many researchers ...

    10 MIN READ

    Chris Martin

    How to Engage Each Generation in Market Research

    Engaging consumers in research has always been a challenge for insight experts, and this challenge becomes even more difficult with research projects that run for a significant amount of time. It’s no...

    10 MIN READ

    Hannah McGeoghegan

    Maintaining Human Relationships in Online Research S...

    With an increasing proportion of the global population now living online, often regardless of traditional social or global demographics, market researchers have a growing ability to tap into truly rep...

    7 MIN READ

    Lucy Bridges

    6 Ways to Engage Remote Stakeholders in Insights

    Since the pandemic, remote or hybrid working has become much more commonplace and widely seen as a more flexible way of working, with some associating it with higher job satisfaction and well-being. H...

    8 MIN READ

    Michael Connor

    10 Common Questions About InsightHub

    With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...

    13 MIN READ

    Emily James

    Delivering AI Powered Qual at Scale with TextMR

    It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...

    7 MIN READ

    Emily James

    How to Build Impactful Research Partnerships

    Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...

    7 MIN READ

    Emily James