At Intersperience we are always on the hunt for new and
innovative ideas and striving to find new ways of reaching the truths behind
human behaviour. In 2013, we are more excited than ever about collaborating
with consumers to gain fresh insights. Our online tools and moderating skills
At our ‘Open Ideas’ event earlier this year we highlighted the increasing importance of physical location in a world that many assume is increasingly virtual. Further, 51.3% of the UK population now own a smartphone and use their phone to perform a huge variety of tasks in a wide variety of locations and 73% of these people use mobile internet at least once a day1.
In research terms, being able to determine participant’s location is highly valuable, as it...