CEO of Intersperience
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February 12 2013
 Identity CrisisBy Maria Twigge |
The advent of Facebook fan pages and corporate Twitter accounts has created a huge marketing opportunity for brands, creating a new and pervasive way to be part of peoples’ lives.
Our Digital Futures project showed just how important social networking is to teenagers. Not only do young people use it more than any other age group, it also plays a significant role in defining and communica...
February 5 2013
 The Future of Fair Data Use |
Last week, on the 32nd Data Protection Day, the Market Research Society (MRS) launched the Fair Data kite mark, for businesses “… which collect, use and retain personal data properly and ethically”. The Telegraph Report
This is a perfect response to the current customer climate. Our research shows that only 9% of UK consumers have confidence...
January 30 2013
 Online consumption is changingBy Paul Hudson |
The 7 trends below show that our consumption of online content is changing rapidly and all businesses and marketers need to take note.
They give a snapshot of how we connect to the Internet via the four main devices – Desktop PC, Laptop, Smartphone a...