CEO of Intersperience
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March 22 2013
 Making the most of your retail showroomBy Maria Twigge |
As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of what’s to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...
March 15 2013
 New Customer Journeys |
Helping a consumer with their online shopping experience is important for any business offering products or services. No organisation wants a customer to only start shopping, but never actually buy anything. It isn’t ideal for generating profit. So businesses are doing everything they can to encourage consumers to complete the purchase journey online. There are fewer steps to go through; websites remember items that were viewed a...
February 19 2013
 The Shop of the FutureBy Paul Hudson |
This week we learnt about the latest casualty on the high street, Republic, so I felt compelled to get my crystal ball out and predict the shop of the future! Ambitious? Perhaps, but my aim is to give you an insight into the long term implications of consumer behaviour.