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Paul Hudson
Paul Hudson CEO of Intersperience
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A dialogue with a customer

CNET, TripAdvisor, Review Centre, Amazon and many other websites give consumers the chance to comment on the products or services they are using. This way, consumers are sharing their experiences with each other and offer advice on the best way to get value for money.

It all seems innocent and you might think ‘so what? A few negative posts about my product won’t change how my customers feel about my brand. Nobody is really listening, right?’ Wrong!

As it turns out, c...

A Guide to Facebook Etiquette

There are almost a quarter of a billion Facebook users in Europe (32 million in the UK) and popularity of the site continues to increase: 
  • An average Facebook user has 130 friends 

Making the most of your retail showroom

As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of what’s to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...

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