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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Identity Crisis

The advent of Facebook fan pages and corporate Twitter accounts has created a huge marketing opportunity for brands, creating a new and pervasive way to be part of peoples’ lives. 

Our Digital Futures project showed just how important social networking is to teenagers. Not only do young people use it more than any other age group, it also plays a significant role in defining and communica...

The Future of Fair Data Use

Last week, on the 32nd Data Protection Day, the Market Research Society (MRS) launched the Fair Data kite mark, for businesses “… which collect, use and retain personal data properly and ethically”. The Telegraph Report

This is a perfect response to the current customer climate. Our research shows that only 9% of UK consumers have confidence...

Cultivating Consumer Trust

At the very core of collaboration is the notion of equality, the belief and understanding that the power and influence of one (any one) is of equal weight and potential to any other.

So, today I want to discuss the importance of a collaborative approach in consumer research, and in fact in any customer engagement.

Our research ha...

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