CEO of Intersperience
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- Kate Nasser (1)
The People-Skills Coach
Kate combines facts, insight and logic to inspire action and behaviour change. - Chris Bailey (1)
Marketing & Customer Experience Designer
www.baileyworkplay.com
Chris is an anthropologist, marketer, and business strategist.
- Consumer & technology (6)
- Consumer spending (3)
- Customer experience (5)
- Insight communities (4)
- Internet retailing (4)
- Market research (8)
- Qual & ethnography (3)
- Retail behaviour (3)
 Flexible research: what do we think we know? |
“there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.”
 Engaging a Younger Audience |
In today’s super competitive market, where consumers have more knowledge and power than ever, there is no denying the importance of increasingly researching, connecting and listening to what your customers want.
However, there is still a group that often eludes market researchers and online communities – that being of the under 25’s. In this article I will explore aspects of young people’s behaviour online, common pitfalls and tips for engagement.
If you make it – will they...
Mobile Research: The Here and Now |
There has been much debate about the future of mobile research taking place in various MR forums, regarding the uptake and usability of mobile research, including this recent blog by Reg Baker on Research Live
However, when it comes to surveys, we have found that research participants themselves are already forging a way ahead.