CEO of Intersperience
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- Consumer & technology (22)
- Consumer spending (8)
- Customer experience (13)
- Insight communities (14)
- Internet retailing (9)
- Market research (28)
- Qual & ethnography (9)
- Retail behaviour (9)
 Engaging a Younger Audience |
In today’s super competitive market, where consumers have more knowledge and power than ever, there is no denying the importance of increasingly researching, connecting and listening to what your customers want.
However, there is still a group that often eludes market researchers and online communities – that being of the under 25’s. In this article I will explore aspects of young people’s behaviour online, common pitfalls and tips for engagement.
If you make it – will they...
Elements of a strong research community |
Here at Intersperience, we are focused not only on providing our clients with in-depth research and analysis, but also about taking care of those customers who provide us with their insights.
We manage online communities where customers not only have the opportunity to answer surveys, vote on polls, join focus groups and take part in other research activities; but also to interact with one another, trade tips and advice and gain feedback into what their research has provided.
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