The athletes are limbering up on the starting line in the e-lympic stadium. In today's race we have the Bulletin Board Focus Groups (BB FG) and the Live Chat Focus Groups (LC FG).
The media has been whipping up a storm about the rivalry between these two consumer research competitors.
But what are their strengths and weaknesses? Let's take a look at their profiles:
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July 19 2012
The forum started life as electronic mailing list, evolved into a bulletin board, was rebranded as a forum then took over the online research world in many people’s eyes.
Then a funny thing happened to the forum. It became laden with a huge burden of expectation, with would-be forum-ites demanding cheap, self-perpetuating, plentiful insight from customers.
Is this justified?
What a forum is