Our online research and community platform, Jigsaw started life in 2007, when Facebook was in its early days as an open social network and Twitter had just started to emerge.  As they say on the BBC, ‘other social networks were available’!  It’s interesting to note that back then (just 5 years ago) the talk was all about social status and ‘recommends’!&nbs...

I ran my first live chat online focus group back in 2007 and, thinking back, there are quite a few things which I have discovered in the intervening 5 years and 50+ live online groups which I wish I’d know then.  The list is, needless to say, constantly growing and evolving as we try new techniques, incorporate some great ideas from clients, and make the odd mistake along the way.  Here...

“there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.”