Last week saw some big changes and announcements at Tesco. None of them particularly surprising – they had all either been expected or been announced previously. But the new Chief Exec has certainly made an impact!
One of the more interesting statements was the comment...
April 18 2013
The use of consumer reviews has almost doubled in the last 5 years. More consumers put trust in this information, the trust is three times stronger when compared to information posted by a company themselves. The power of consumer reviews seems unbeatable. Consumers want to be heard and they expect to be included in the shaping of your brand.